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And marketing can take up plenty of your time. Have you ever
considered outsourcing some of these resource-demanding tasks?
Some business owners still view "outsourcing" as a dirty word—but
today's outsourcing is worlds away from the cheap, badly produced
overseas industry it used to be. Outsourcing your online marketing
tasks is a smart move for many businesses.
Here are ten good reasons to consider adding outsourcing to your
Internet marketing tool box:
1. Save Time for Everyone
Whether you have a staff of one or one hundred, handing over your
marketing tasks to a third party frees up time across the board. All
those tedious hours spent on writing marketing material, developing
social media platforms, creating and managing email lists—with
outsourcing, you can get those hours back.
This leaves you and your team free to work on what you do best: your
core business.
2. Get Professional-Level Service
India is no longer the only place you can go for outsourcing. For
today's professionals, independent consulting and freelance work holds
a lot of appeal. It's easier than ever to find an experienced and
affordable online marketing professional who will work with your
company to learn your goals and implement effective strategies on your
behalf.
3. Gain an Outside Perspective
You're close to your business. You understand exactly what you do, how
you do it, and why. But do you know exactly what attracts your
customers? Your concepts of which aspects of your business should be
enhanced in your marketing may be slightly biased.
When you work with an outsourced marketing professional, you're able
to benefit from a fresh perspective. Online marketing consultants
understand how to attract and convert buyers—and they can offer you
valuable insights into new marketing angles and unique selling
propositions (USPs) that you may have missed.
4. Leverage Built-In Expertise
If you have someone in your business that does marketing, chances are
they have additional responsibilities. Entrepreneurs handle all the
hats themselves, and smaller companies may have online marketing tasks
split between a handful of team members who are also customer service
reps, bookkeepers, or human resources.
When you work with an outsourced provider, you're getting an expert in
marketing. That is their primary occupation—and they have not only the
experience, but the resources to get more effective results for you
through targeting and analytic research. You'll also be able to
benefit through benchmark comparisons to competitors, and more
effectively measure the success of your company's marketing—without
having to invest time and resources in an extensive market study.
5. Gain Access to Specialized Technologies
Your company may use a variety of platforms and technologies for
different functions, but how many marketing-specific programs do you
use? Especially for smaller businesses, the answer is usually either
not many or none.
When you outsource your internet marketing, you'll be able to work
with professionals who use the latest, cutting-edge technologies for
marketing, analytics, automation, and more—without having to invest
hundreds or thousands in additional software or tools.
6. Increase Your Flexibility and Agility
When a marketing opportunity arises, is your company equipped to take
advantage of it? Outsourcing gives you the flexibility to launch
online marketing projects on an as-needed basis—letting you scale up
or down according to your current needs, without having to make staff
changes or interrupt your core business flow.
7. Reduce Stress and Increase Productivity
Entrepreneurs and small businesses often don't have the resources to
dedicate to full-time, in-house marketing. This leads to the burden of
marketing falling on you as the business owner, or employees who are
working on other tasks alongside marketing initiatives. Things can get
stressful—particularly when some of your online marketing campaigns
are ineffective.
Working with a third-party provider for your Internet marketing can
dramatically reduce the strain of marketing for you and your staff.
When you're free to concentrate on your core business, everyone will
be happier and more productive.
8. Do More With Less
If you're handling your online marketing in-house, you may not be
using many channels. Maybe you're concentrating on your email lists,
or a single social media platform like Facebook, or a PPC campaign.
And you might not have time to work on basic online marketing
maintenance, such as updating your website or keeping your small
business blog going.
Outsourcing lets you work on multiple channels without overwhelming
your team. You can hire a graphic designer to update your website, a
copywriter to handle your blog or email newsletter, and a social media
expert to automate your platforms. With a variety of outsourcing
services available, you can turn over single campaigns, specialized
services, or even entire marketing functions to a capable third party.
9. Save Money
It's true that you have to pay for outsourcing. However, you often
save more than you invest by reducing your expenses for staff
(including space, salary, recruitment, and training), specialized
software, and other overhead costs.
Additionally, you'll benefit from the fixed costs of outsourcing. With
most third-party providers, you'll have a predictable, recurring
expense that simplifies your budgeting and helps to guard against
unexpected outlays of money and resources.
10. Facilitate Rapid Growth
When your company is expanding rapidly, your growth can be slowed or
even halted if you have to launch a lengthy recruitment campaign to
bring in enough staff to handle the increased business. You may also
end up rushing the hiring process and hiring the wrong people—which
can set you back even further.
Outsourcing allows you to quickly add qualified experts to your
marketing team, and handle the overflow until your staffing levels
catch up. You can also use outsourcing to provide additional hands for
new product launches, service upgrades, or other one-time events that
require a temporary boost in marketing reach.
By Megan Totka
(https://smallbusiness.yahoo.com/advisor/10-benefits-outsourcing-internet-marketing-150013444.html)
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